For my media product, I have established, over a heck of a load of blogs, that the audience of my film would be 45-54 year old women because they are the most likely age range/gender to go and watch a drama film, whether if it's historical or romantic.
As this chart shows from the 'Statistical Yearbook 2012' by the BFI, we can see that the 45-54 year old age range would go to see films that are based on an historical event through drama, mystery or even action. However, the 'Age group % of the film's total audience' is below a fifth of all of the whole audience of the film because the typical age range are least likely to go to the cinema to watch a film and are more likely to buy it on DVD and watch it on the television. Our age range is known as a niche audience. As this is an independent film, the target audience would be able to receive word-of-mouth through film festivals, which helps the target audience to raise awareness and obtain donations for funding in future projects.
What sort of media would the '45-54' age range consume?
When talking about the use of media for 45-54 year olds, the way they consume different types of media is somewhat very different compared to a teenagers consumption. They tend to consume newspapers, such as the Daily Telegraph, the Times and the Independent, as well as magazines, such as What's on TV, Chat and Take a Break. People of these ages are more likely to listen to the radio also, with radio stations including Magic, BBC Radio's 3 and 4 and Heart FM. Finally, they would watch TV such as Coronation Street, Long Lost Family and historical dramas such as Downton Abbey and Mr Selfridge, as well as sometimes using Facebook.
The reason for this consumption is because they want to explore certain ideas they haven't explored before and to gain capacity for judgment, free-thinking, questioning and understanding of their interests. They want to form on-screen relationships with characters, as well as gaining information about them in newspapers and magazines alike. The typical age range tend to consume media in a resilient way, examples include to be entertained by different sources of technology and to decrease boredom.
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