Thursday 17 January 2013

Audience Research 1/4

1) What films/genres are similar to yours?!  Who would be the audience to your film?

Audience Profile:


Amanda is a 51 year old able-bodied, British woman residing in Inverness, Scotland. She is the manager of a local hair & beauty business in Inverness, and in her spare time, she likes to read broadsheet newspapers, such as 'The Guardian' and occasionally 'The Sunday Times' and also she likes  to visit her relatives and work friends. Amanda is particularly interested in the drama/family adventure genre due to her love for her big family and her life through soaps and romantic novels. 


I have produced this audience profile to give a clear idea to the readers of the type of audience for my film/genre. By researching this, I have found that 45-54 year olds are the most likely age group to watch my film because they have a preference for films that contain emotion, love and romance. An example of this is 'Dear John'. The age group could show that they are the least likely to attend a cinema screening, so this kind of audience is unique for this kind of film/genre.



The yearbook shows that the AB social group are most likely to go to the cinema to watch my genre of film. As shown in the yearbook, there are no drama films situated in the DE social group, they are most likely to watch action/thriller films such as 'Fast & Furious 5'



The breakdown of genre by gender shows that women are most likely to watch my genre of film, so it does not appeal a lot to the men, who are more interested in action/thriller films, for an example, in 'Jane Ayre', it shows that an astonishing 86% of the audience going to see that film are women, as well as 'One Day' which draws in 81% of women. From this evidence, Amanda fits nicely into the category of a business women, who earns a lot of money and enjoys reading novels, based on the idea of drama.




Despite the film being aimed at the older generation of women, the BBFC would give this film a '12' film classification because the type of film wouldn't appeal a lot to the younger generation and also it may contain some strong language and moderate violence, which a mother wouldn't let their kids watch.     

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