Audience Research 2/4

2) Target Audience

For this task, I asked 3 participants a series of questions to help us determine what type of audience would be best for my drama film. I asked these people to give their views:

Sandra, Head Staff of Student Support
Doug, Physics Teacher
Dave, Student Support Worker in Art and A Levels.

The questions were as followed:


1) What kind of things do you expect to see in a drama film?

Sandra: 'I expect to see a good storyline, as well as a happy ending. It should be gripping, so that the viewers will get in to the film.'

Doug: 'I expect the film to be realistic to the viewer and could maybe contain some 'accurate science' which would interest me a lot more.'

Dave: 'I expect a lot of tension, as well as the use of powerful music to set the tone of the film.'




2) What do you think the target audience for this genre is?

Sandra: 'I would say around 20+, I wouldn't think kids would get in to this.'

Doug: 'To me, I would say mainly adults. I would also say university students; I would say they would get in to it.'

Dave: 'Adults. Drama films are usually shown at the 'watershed' time, so more viewers can be drawn in.'




3) What would encourage you to go and see a drama film?

Sandra: 'To me, it's the location of the place of the viewing. I don't like to travel too far away, just to see a film. The story from the advert shown could draw me in as well.'

Doug: 'The story and the content. It must have that interesting feel to it. It could maybe be a story based on a book or a true story.'

Dave: 'I agree with Doug, the story and the content of the film.'




4) What is your favourite drama film and why?

Sandra: 'I like more of the classic drama films, such as Pride and Prejudice because it has an interesting storyline, which can easily draw the viewer in to watching the film and giving it good feedback.'

Doug: 'I don't watch any drama films, but I watch a lot of drama sequels such as 'Sherlock' and 'A Touch of Frost'. I like them because they are full of suspense and content, which makes them effective to watch.'

Dave: 'I like TV shows as well. I find the films a bit boring. My favourite is 'Silent Witness' because it's fantastic. The storyline is just truly amazing!'



From this research, I have noticed that Sandra for the last question gave a clear answer, unlike the other two, showing that women are more likely to watch romantic drama films, whereas men prefer to watch 'crime dramas' or 'fictional dramas'.