For this task, I am going to research different marketing strategies for a film/films with the same genre as me and find out what elements to include when marketing my film. I am going to list as many types of marketing strategies, which match the genre of my film and the age range/gender, of course, it's 45-54 year old women.
I have decided to look at the film 'Jane Eyre' because it is targeted mostly to the 45-54 year olds, according to the 'BFI Statistical Yearbook' and comes under the genre of drama.
Posters and Reviews:
Posters, such as this one above ^, are one of several techniques used to market the film to the public.
These posters can be spread in a lot of places, such as on a billboard, at bus stops, magazines and also outside of a cinema; the more places shown, the more interest it gives to the general public. Big budget films need a lot of posters in many places to give a lot more of the public an interest to go and see this film. If they are everywhere, people would go and see that film to see why the film is so good and populated by the viewer. This is a good idea for my target audience, as a drama film is becoming very popular.
Film criticism can also determine whether the target audience want to watch the film or not. The examples of the reviews in the poster above ^ are rated 4/5 stars, which makes the film worthy to watch. It also shows the critics opinion of the film, which also encourages the target audience to watch the film and enjoy it.
No comments:
Post a Comment